Privacy Policy

Pro Direct Sport Privacy Policy 
Pro Direct Sport are committed to protecting any personal information that you provide to us. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information through the website ( [and our mobile app] (the “Website”). It also explains your rights and options in relation to your personal information and how to contact us with questions or requests. 

This Website is owned and operated by Pro-Direct Sport, Inc. (“we”, “us”, “our” and “Pro Direct Sport”).  
We collect, use and are responsible for certain personal information about you as a “controller” and when we do so we are responsible for that personal information for the purposes of applicable data protection laws. 
Unless specified, the sections of this privacy policy apply regardless of where you are a citizen or resident. Where a specific section applies only to individuals within a certain country or state, we have made this clear. 
 If you have any questions about this privacy policy or our processing of your personal data our Data Protection Officer (DPO) can be contacted by email at
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. However, if we make material changes to how we treat our users’ personal information, we will notify you by means of a conspicuous notice on the Website homepage or direct communication to your email address, if possible. 

Address: [3515 Naturally Fresh Blvd, Atlanta, Georgia, 30349]


We collect personal information about you in the following ways:  
Through direct interactions, such as:  
   -when you place an order 
   -when you complete a contact form on our website 
   -when you contact us either in writing or over the phone, with a query to request further information 
   -when you complete a survey  
Indirectly, such as:  
   -your browsing activity while on our website (see “Cookies” below) 
Through third parties or publicly available sources, such as:  
   -address information from third party address checking providers 
   -promotional agencies 
   -sports associations, such as Park Run, in relation to joint initiatives that we may run from time to time 
   -Facebook, Google, YouTube and Instagram, when they provide us with statistical reports on the engagement that our non-targeted advertising receives 
Please note that if you do not provide certain personal data to us, for example when required as part of the order process, we may not be able to provide products or information to you. 

The personal information we collect about you depends on the purpose for which you engage with us. This information includes the following:  
   Identity Information - this includes full name, username or similar identifier, marital status, title, date of birth and gender. 
   Contact Information - address, email address and telephone numbers 
   Financial Information – this includes bank account and payment card details. 
   Technical Data - internet protocol (IP) address, browser type and version, time zone setting and geographical location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website including, where the data is available, information about the identity of the owner of fixed IP addresses. 
   Profile Information - this includes your username and password, orders made by you, your interests and preferences. 
   Usage Data - information about how you use our website and products 
   Marketing and Communications Information - this includes your preferences in receiving marketing from us and our third parties and your communication preferences. 
A number of these types of personal information are required to provide our products to you or to respond to queries you have raised with us. If you do not provide personal information we ask for, it may delay or prevent us from responding or providing products to you. 

The website is not intended for use by children under the age of 13. We will not knowingly collect personal information from anyone under the age of 13. 
If you have reason to believe we may have accidentally received personal information from a child, please contact us using the contact details set out above.  

We have set out below, in a table format, a description of all the ways we plan to use your personal data.

 Purpose/Activity Type of data/information   Basis for processing including basis of legitimate interest 
To register you as a new customer  
  • Identity
  • Contact
  • Financial 
Performance of a contract with you 
To deliver products to you, including: 

(a) Manage payments, fees and charges 

(b) Collect and recover money owed to us 
  • Identity
  • Contact
  • Financial
  • Profile
  • Marketing and Communications
(a) Performance of a contract with you  
(b) Necessary for our legitimate interests (to recover debts due to us) 
To manage our relationship with you which will include: 

(a) Notifying you about changes to our products, terms or privacy policy 

(b) Asking you to leave a review or take a survey 
  • Identity
  • Contact
  • Profile
  • Marketing and Communications
(a) Performance of a contract with you  

(b) Necessary to comply with a legal obligation 

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products) 
To enable you to complete a survey or provide us with feedback 
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
Necessary for our legitimate interests (to study how customers use our products, to develop them and grow our business) 
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)   
  • Identity
  • Contact
  • Technical
  • Usage
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) 
(b) Necessary to comply with a legal obligation 
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you 
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and to inform our marketing strategy) 
To use data analytics to improve our website, products, marketing, customer relationships and experiences 
  • Technical
  • Usage
Necessary for our legitimate interests (to define types of customers for our products, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) 
To make suggestions and recommendations to you about products that may be of interest to you 
  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
  • Marketing and Communications
Necessary for our legitimate interests (to develop our products and grow our business) 

We may share your personal information with carefully selected third party service providers and other organisations who provide us with support services or that help market our services. We provide these third-party service providers or organisations with such information as they may need to allow them to perform their functions. 
We may also disclose your personal data as follows: 
   • All categories of personal data that we hold or collect directly via our websites - to our IT service providers such as Rackspace our server provider and Akamai our content delivery network.   
   • Financial Information - to payment service providers such as Adyen, American Express, Paypal and Klarna, for the purposes of processing payments made by you and also for fraud prevention. 
   • User account credentials – to our identity and access management provider, Gigya 
   • Order information – to Vertex for calculation of sales tax. 
   • Order Information - to delivery and parcel tracking service providers such as Metapack & FedEx.  
   • Order Information (specifically details of products within your shopping cart) - to SaleCycle, to improve your shopping experience. 
   • Order Information – to returns providers; ZigZag Global and carriers such as DHL or Fedex. 
   • Order Information – to Google Analytics to provide anonymised tracking and website performance information 
   • Where users have opted into marketing communication, all categories of personal data that we hold or collect directly via our websites – to our marketing services provider DotDigital 
In addition we may disclose your personal data: 
   • To law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations. 
   • To our accountants and legal advisors, for the purposes of administering our business, protecting our legal rights and defending any claims that may be brought against us. 
   • To third parties to whom we may choose to dispose, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. Where we share information with prospective purchasers of some or all of our business, information will usually be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations. 
When we process your information through a third-party, said information is also subject to that third-party’s privacy policy. Please check the privacy policies of the third-parties listed above to learn how they collect, use, store, and share information that has been disclosed to or collected by them.  

We have appropriate security measures in place designed to prevent personal information from being accidentally lost, or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to know it and to those who you have provided consent, except as may be required by law. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality no less protective than the terms of this privacy policy. 
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. 

This privacy policy was last updated in [March] 2021. We keep our privacy policy under regular review to make sure it is up to date and accurate. If we change our privacy policy from time to time, we will post the details of any changes here and through a notice that the privacy policy has been updated on the Website home page. We may also take reasonable steps to notify you via email or other methods if such changes affect how your personal data is processed. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes. 

Transfer of Personal Information to Other Countries 
We may transfer the personal information we collect about you to recipients in countries other than the country in which you originally provided it, including transferring it outside of the U.S. These countries may not have the same data protection laws as the country in which you provided the information. When we transfer your information to recipients in other countries, we will protect that information as described in this Privacy Policy and will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries other than the one in which you provided the information.   

You will receive marking communications from us if you have requested to receive them, or if we are permitted to rely on legitimate interests to send these communications because you have previous purchased similar goods and services from us. We may do this by post and email.  
You always have the right to opt out of receiving further marketing communications by: 
   • Contacting us using the contact details set out above 
   • Using the “unsubscribe” link in emails 
We may ask you to confirm or update your marketing preferences if there are changes in the law, regulation, or the structure of our business. 
Please note that we may also send you other communications in relation to your purchase of products or in order to respond to queries you have raised, such communications are service communications and are not a form of marketing. 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies essential cookies please note that some parts of this website may become inaccessible or not function properly.  
We also collect Technical Data from third parties with whom we advertise such as Facebook, Google, YouTube and Instagram, when they provide us with statistical reports on the engagement that our non-targeted advertising receives via their sites. We do not control third parties’ collection or use of your information to serve interest-based advertising.  However these third parties may provide you with ways to choose not to have your information collected or used in this way.  If the third party is a member of the Network Advertising Initiative (“NAI”), you can always opt-out of this activity by visiting the opt-out page on the NAI’s website. 

In connection with your use of the Website, we may offer you various options in how your personal information is collected or used, including: 
   • Withdraw your consent to us processing your personal data, where we are relying on your consent to do this
   • Access to your personal information (and to certain other supplementary information that this privacy policy is designed to address) 
   • Require us to correct any mistakes in your information which we hold 
   • Require the erasure of personal information concerning you in certain situations 
   • Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
   • Object at any time to processing of personal information concerning you for direct marketing
   • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
   • Object in certain other situations to our continued processing of your personal information 
   • Otherwise restrict our processing of your personal information in certain circumstances 

If you would like to exercise any of those rights, please: 
   • Get in touch via our website contact form or by using the contact details at the start of the this privacy policy 
   • Let us have enough information to identify you e.g. user name and sign up details 
   • If requested, let us have proof of your identity and address (e.g. a copy of your driving licence; or passport and a recent utility or credit card bill)
Let us know the information to which your request relates, including any account or reference numbers, if you have them.  

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. Please contact us using the details at the start of this privacy policy if you have any queries about the specific retention periods that apply to your personal information.  
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you), for research or statistical purposes, in which case we may retain and use this information indefinitely and without restriction or further notice to you. 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of Our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to our Data Protection Officer at